Thailand’s leading digital asset service provider, BINANCE TH by Gulf Binance, today recapped its achievements in 2025, unveiled new product launches and partnerships, and shared its outlook for the year ahead. at the year-end gathering ‘Market-Moving Briefing: Navigating 2025 Volatility with a Definitive 2026 Strategy’ As global crypto markets experienced one of the most volatile periods in recent years, the company emphasized that this moment marks not only a test for the industry—but a pivotal turning point that will define the next wave of digital asset adoption in Thailand.

Throughout 2025, BINANCE TH recorded significant momentum, with its user base growing more than fourfold compared with 2024. The company also reached over one hundred thousand individuals through nationwide educational and community initiatives, strengthening digital asset literacy across universities, local communities, and retail investors. Notable milestones included formal collaborations with leading universities to embed blockchain education into academic curricula, as well as Crypto 101 workshops conducted to bridge traditional finance and the digital asset world. Underpinning all of this was a year of platform stability and security, with BINANCE TH operating under the highest standards of operational excellence, regulatory compliance and resilience－with no security incidents reported. 

“Despite facing market turbulence, 2025 reinforced our confidence in the strategy we’ve set. We have witnessed a growing understanding of digital assets among the public, which has further fostered the broader adoption,” said Nirun Fuwattananukul, CFA, CEO of BINANCE TH by Gulf Binance. “Crypto is increasingly recognized not only as a hedge in uncertain times but also as a long-term growth asset, powered by blockchain technology that is reshaping the future of finance. What we’re seeing now is not the end of a cycle, but the beginning of a new one that will take shape in 2026.”

BINANCE TH also introduced a major evolution of its platform experience, reaffirming itself as the most user-centric exchange in Thailand. New enhancements include real-time market intelligence embedded directly into the homepage, an AI-powered sentiment tool derived from crypto community discussions, and a daily insight module that distills essential movements and trends in digestible form. For broader consumer engagement, the platform launched the All-Time High Game, designed to onboard its new users into the ecosystem in an engaging and informative way.

Another significant move to enhance market connectivity and foster crypto adoption is the announcement of strategic partnerships with Bitazza, Maxbit and The Brooker Group. These collaborations mark a step forward in strengthening market infrastructure, improving asset liquidity, and expanding access to high-quality digital asset education for high-net-worth investors.  These partnerships demonstrate Binance TH’s commitment to growing the Thai digital asset ecosystem collectively, rather than competing in silos.

Looking ahead, Dr. Korn Poonsirivong, Chief Strategy Officer and Director of BINANCE TH Academy, outlined three major forces set to shape 2026: continued enhancements in Thailand’s regulatory framework, the growing presence of institutional and mainstream players, and the accelerating rise of Stablecoins, Tokenization, and Real-World Assets (RWA). These trends, he noted, will bring digital assets closer to everyday users—not only as an investment class, but as an integral part of payment, financial access, and value exchange.

“2026 will be the year when digital assets move from concept to real-world utility for the general public,” Dr. Korn said. “We expect broader adoption, clearer regulatory alignment, and deeper integration with financial systems, all of which will reshape how Thai users interact with digital value.”

As the industry navigates this transformative moment and looks toward 2026, BINANCE TH remains dedicated to empowering its users and leading Thailand’s digital assets into the next chapter by expanding innovative offerings, forging stronger industry partnerships, and driving responsible growth across the ecosystem.